Cold Email Marketing Expert

Job Description:

We are seeking a talented and results-driven Cold Email Marketing Expert to build and execute cold outreach strategies that generate leads, build relationships, and drive conversions. This role requires someone who understands email deliverability, segmentation, personalization, and automation tools.

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Key Responsibilities:

• Develop and execute cold email strategies for lead generation and business outreach.
• Research and segment target audiences based on business goals and industries.
• Craft compelling email sequences with personalized messaging.
• Set up and manage email campaigns using tools like Instantly, Lemlist, Mailshake, Woodpecker, or others.
• Monitor inboxes, handle responses, and schedule qualified leads for follow-up.
• A/B test subject lines, CTAs, content, and timings to improve open and reply rates.
• Ensure high deliverability by managing sender reputation, domains, and technical settings (SPF, DKIM, DMARC).
• Track performance metrics (open rate, reply rate, bounce rate, conversion rate) and optimize accordingly.
• Collaborate with sales or business development team to hand off hot leads.
• Maintain clean lists, avoid spam traps, and stay compliant with CAN-SPAM/GDPR regulations.

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Requirements:

• Proven experience running successful cold email campaigns.
• Strong knowledge of email tools and CRMs (HubSpot, Zoho, Instantly, etc.).
• Excellent writing and communication skills with a focus on conversion.
• Understanding of email warm-up and domain health practices.
• Ability to research and build high-quality lead lists.
• Analytical mindset and experience using data to improve campaigns.
• Self-starter attitude with the ability to work independently and deliver results.